Our organisational, internationalization processes and know-how integrates the contents and networks related to the Motorsport Industry and sets us in a unique position to dynamically support the development of its international  Small and Medium Size Enterprises.

Through guiding enterprises to elaborate the uniqueness of their identity related to their roots and outlooks of development (vision, mission, values and relevant behaviors), we enable our clients to commercially value at best their know-how within the industry itself or technologically related ones.

Innovation related to Motorsport drives the roots, present and future of our activities. 

See our work-in-progress book  "FAST TRACK INNOVATION  Motorsport & Automotive Management Inspiring Organizational and Process Innovation in Business"

It is our pleasure to welcome within the Synergy Pathways Motorsport Industry Dr. Tim Angus collaborating with us on projects relevant to Motorsport and Motorsport Industry analysis, research and developments on an international scale.

A summary of his expertise and experience follows:

Dr Tim Angus – Motorsport Industry consultant and Visiting Research Fellow, Centre for Business in Society, Coventry University, UK.

Tim has been working in the field of motorsport for over 20 years. He completed a PhD on the Italian Motorsport Industry in 2001. Tim’s three main areas of research expertise within motorsport are:

policy research on the economic impact of motorsport (both sport and industry) for government;

market intelligence on motorsport for the sport’s governing bodies and trade associations, and;

targeted market research for the global motorsport industry.

Tim’s clients have included the UK Government (UK Trade and Investment, Department of Trade and Investment, Department of Business, Innovation and Skills), various UK Regional and local Development Agencies, the FIA and various ASN’s, as well as independent businesses in the global motorsport industry.

Tim’s work has been widely featured in the specialist motorsport press and mainstream media. He has also featured as an expert interviewee for BBC Radio, The Economist, The Telegraph and the Financial Times and is co-author of the leading book on the global industry of motorsport:


Tim has developed an unequalled knowledge of the real business of motorsport, having undertaken a wide range of research over the past twenty years. A short selection of this work is as follows:

  • The National Survey of UK Motorsport Engineering and Services 2000 (MIA)
  • The Italian Motorsport Industry (Economic and Social Research Council, 2001)
  • The Motorsport Industry in Northamptonshire (Northants Partnership, 2002-2003)
  • A Study of the UK Motorsport and Performance Engineering Cluster (DTI, 2002-2003)
  • The Motorsport Market in the USA (UKTI/British Chambers of Commerce, 2002)
  • The Motorsport Market in Italy (UKTI/British Chambers of Commerce, 2003-2004)
  • The Motorsport Market in Germany (UKTI/British Chambers of Commerce, 2003-2004)
  • The Motorsport Market in France (UKTI/British Chambers of Commerce, 2003-2004)
  • A Study of the Motorsport Industry in Coventry, Solihull and Warwick (CSW Partnership, 2005)
  • High Performance Engineering in Northamptonshire (Invest Northamptonshire, 2006)
  • Economic Impact of 2002 FIA British Grand Prix (Silverstone/DTI)
  • Review of UK’s Motorsport Valley Cluster (UK Government) (2013)
  • The UK’s Motorsport Industry Supply Chain (UK Government) (2014)
  • New research into two and four wheeled motorsport purchasing behaviour for high-end electronic products (2016)


The overall Motorsport Industry is increasingly becoming a reference for innovation and knowledge transfer utilised in many other sectors. Organisations such as McLaren Applied Technologies or Williams Advanced Engineering have been developing healthy business through projects related to this emerging field. 

We are currently researching the field, also through our work-in-progress book "Fast Track Innovation. Motorsport and Automotive Management Inspiring Organisational and Process Innovation in Business" and, together with colleagues in the United Kingdom as Dr. Tim Angus Honorary Research Fellow Centre for Business in Society Coventry University,  we are contributing to shape networks of business development within the industry including direct links to relevant international academic institutions.

We have introduced business concepts as ideas relevant to Motorsport Industry within the University of Pisa MBA program through meetings with supercar manufacturer, Luca Mazzanti, Manufacturer of the Mazzanti's Evantra and a presentation by the University of Pisa Formula Student programme. Dr.Angus has also made a presentation at the MBA focusing on the overall global Motorsport Industry with a particular reference to the United Kingdom one. Dr. Angus' presentation has been featured in the Italian edition of Motorsport.com (inclusive of PDF slides).

In September 2016 we have made a presentation at Regent's University in London regarding the topic and involving case studies relevant also to Italian Motorsport companies. The title of the presentation was "Motorsport Industry: driving innovation and industry diversification" . The link features an introductory article to the presentation as well as  downloadable PDF slides and a relevant article published by the Italian edition of Motorsport.com  (inclusive of the PDF slides).

At the link right below an additional article by with Gabriele Testi, Motorsport.com journalist, we contributed to write on the Italian edition of Motorsport.com by the title "This way McLaren and Williams are innovating the biomedical industry".

GIven the presence of these dynamics, we utilize specific knowledge and networks to actively support the business growth of Motorsport Industry's organizations. We implement this through customized approaches to Organizational and International Business Development characterizing our overall services.