Benetton Formula... a unique perspective on motorsport...
Posted by Riccardo Paterni on 28/11/2025

Sky Italy has produced a unique documentary about a unique motorsport story of growth and success driven by commercial insights and a technical and commercial creativity that lead to innovation, this is 'the plot's an enjoyable documentary that I commented this way: fast paced, its storytelling is featuring many of the protagonist characters of a unique story of Motorsport bound to impact racing forever from a commercial, organizational and technical perspective.

The powerful effective creative flair of Benetton Formula to me it is summed up well by Rory Byrne unique talent as aerodynamicist and his fabulous shirt during the interview…  

(Documentary trailer)