Lego as case study of survival and growth driven by a clear deeply rooted purpose
Posted by Riccardo Paterni on 08/05/2022

Lego as case study of survival and growth driven by a clear deeply rooted purpose

Harvard Professor Ranjay Gulati articulates in its latest book a remarkable case study focusing on how the globally famed company Lego has been able to thrive by leveraging on its original purpose; a relevant lesson for any kind of company having to deal with nowadays turbulent disruptive changes... 

(Inc. magazine article)