Blog
Filter: Motorsport Industry
26/11/2017 - F1 Logo Rebranding Rationale
The new #Formula1 #logo is part of a very articulated overall #rebranding strategy supposedly targeting in a marked way a new untapped #fanbase that adds to tradition. It is a matter of #global...
23/11/2017 - HIGH PERFORMANCE ENGINEERING, SMALL AND MEDIUM ENTERPRISES AND INTERNATIONALIZATION: INDUSTRY 4.0 AND BEYOND (Part 2 of 2)
As second part to the article (the previous is at this link) there are three aspects to point out: 1) the global dynamics context opportunities related to SMEs rooted in Motorsport, 2) along this way...
19/11/2017 - Adrian Newey's ; his life in parallel with F1 technology developments during the last few decades
#AdrianNewey ‘s autobiography and a top level racing car technical development analysis all in one fascinating #book #motorsport #fasttrackbookA full review of the book by MOTORSPORT magazine
07/11/2017 - Gordon Murray's technological 'artwork' (Formula 1 and beyond)
Gordon Murray has been for a couple of decades the key reference technical genius in Formula 1 and his creativity has been utilised by McLaren to develop its unique production line. Recently an...
03/11/2017 - Red Bull Racing's talent management flaws surface
#Talentmanagement programs can represent an actual development of talent as well as a crushing of careers; the #RedBullRacing drivers’ #program for years has shown exactly these dynamics. Recent...
26/10/2017 - VW in search of the electric PR competitive success in the USA
#Electric #Volkswagen to take on #PikesPeak . Good #PR badly needed for the brand in the US after #dieselgate #fasttrackbookElectric Volkswagen to take on Pikes Peak
18/10/2017 - Ferrari F1 organizational challenges and opportunities
Weeks ago we have shared some considerations regarding a unique and effective way that #Ferrari #F1 begun to utilise to manage its talents https://lnkd.in/eG_qREq . Now, while facing slippery...
10/10/2017 - New Innovative 'Master in Automotive' starting up with the Team Building Module
New #innovative University project that I am honored to be part of with the start-up module. #MASTER IN #AUTOMOTIVE #ENGINEERING and #PRINCIPLES OF #MANAGEMENT For further information and a listing...
09/10/2017 - The Italian Motorsport industry - 3,4 billion euros annual turnover
Statistics on the size of a country's motorsport industry are very hard to come by. Most of the research on the scale and scope of the global motorsport industry has been produced and summarised by...
09/10/2017 - Once again biometrics and Motorsport go 'hand in hand'
Once again #biometrics finds the perfect testing place in #Motorsport and #F1 in particular. It is all applied research certainly useful on track and that at the same time will help to develop...
04/10/2017 - HIGH PERFORMANCE ENGINEERING, SMALL AND MEDIUM ENTERPRISES AND INTERNATIONALIZATION: TIMES OF CHANGE BRING SOUND OPPORTUNITIES (part 1 of 2)
The field of high performance engineering, with a particular focus on the ones that relate to the Motorsport Industry, are going through global technological and business development changes. The...
03/10/2017 - A real entrepreneur from last century; a 70 years old enterprise ...
#Ferrari history is not simply a matter of #motorsport and racing; it is a powerful #entrepreneurial path that still represents some valuable lessons in #businessdevelopment . No doubt Enzo Ferrari's...
28/09/2017 - Motorsport Industry. What can be next ,..
#motorsport is going through many changes that no doubt are linked to the powerful and wide spreading rise of #digitaltechnology (with direct implications both on track and off track in terms...
19/09/2017 - Roborace seeking an effective business model?
This is an interesting development within a #motorsport series that totally has still to gain its credibility and appeal. No many top drivers have been wanting to get involved into business ventures....
10/09/2017 - What Liberty Media is innovating commercially for F1...
This AUTOSPORT Plus article, by the title 'Why Formula 1 fans revolution is coming' features a very interesting in depth review with #SeanBratches , Commercial Chief of #LibertyMedia #F1 project, on...
30/08/2017 - ORGANIZATIONAL CULTURE IN F1 AND AUTOMOTIVE: HONDA’S OVERALL OPPORTUNITY
REALITY CHECK ENDURESFernando Alonso frustrations with the Honda power unit reached new peaks during last weekend Belgian GP. The situation has turned almost farcical; as Charles Bradley, Global...
07/08/2017 - Honda's organisational roots represent a trap to its development ?
(Takahiro Hachigo Honda CEO - Photographer: Kiyoshi Ota/Bloomberg)#Honda within #automotive and #motorsport represents an interesting case study of an #organizationalculture traditionally...
19/07/2017 - How motorsport firms easily leverage expertise and knowledge from and to other sectors
Motorsport engineering firms are well known for their technical expertise and project management skills, particularly in the latter case around their speed of working. Their technical expertise comes...
11/07/2017 - John Cooper: Genius at Work
Great #motorsport #documentary : John Cooper: Genious At Work about #JohnCooper genius, the first person to focus on developing single-seaters rear engined. It all started with his genius by...
09/07/2017 - Motorsport and advanced healthcare solutions: a faster and faster race
A few days ago an innovative solution has been presented to transport safely and swiftly newborns during emergencies via means of terrestrial or airborne transportation. The baby carrier, named...
29/06/2017 - Italian motorcycle firm wins world famous race (but it's not Ducati...)
The general public is usually only aware of two main Italian firms when it comes to success in global motorsport. If it competes with four wheels it must be a Ferrari and if it competes with two...
21/06/2017 - Helmut Marko on talent, vision and professional approach: the way to the top (and to stay there)
Since the very beginning of the Red Bull Racing project, Helmut Marko has been a key asset to the venture by the way he has been able to find, select and nurture talents towards the very top (while...
02/06/2017 - Lamborghini research & development reaches out to the high-tech medical field
A few days ago the CEO of Lamborghini, Stefano Domenicali signed a cooperation agreement with Dr. Mauro Ferrari CEO of the Huston Methodist Research Institute (operating in advanced medical...
30/05/2017 - The Spaniard, the American and the end of motorsport as we know it?
Fernando Alonso’s Indy 500 bid grabbed world headlines in the last few days and the last weekend in May was a big weekend for global motorsport more widely. Many global motorsport events took place...
28/05/2017 - The Scuderia Ferrari F1 and the 'High Potentials' organisational philosophy: roots to its current successes
A few hours ago Scuderia Ferrari has achieved a historic first and second place at the Monaco GP showing technological superiority compared to its competitors. The two read F1 in front of the podium...
30/09/2016 - Motorsport Industry. Innovation and knowledge sharing across industries
The overall Motorsport Industry is increasingly becoming a reference for innovation and knowledge transfer utilised in many other sectors. Organisations such as McLaren Applied...
17/07/2016 - Leveraging on Motorsport dynamics to better understand the ones of business today
When we talk about speed, change and complexities of business nowadays we are often puzzled by the many factors that affect the survival and development of small, midsize and large organisations....
04/12/2015 - Innovation in Manufacturing: from the ‘dumb hard’ to the ‘smart soft’ that requires soft skills
Innovation relates directly to the concrete and effective expression of creativity: creativity that solves problems and suits the market willing to pay for it. Innovation is quite plain and simple...