MindUp - Enhancement Psychology project logo is launched!
21 May 2021

During the last few years we have been working with our friend and colleague Dr. Lorenzo Baldassarri in designing a new project that is set to innovate the way we perceive and drive improvement of mental performance through the Enhancement Psychology protocol that Lorenzo has elaborated and fine tuned through his work with professional racing drivers. The project is entirely data driven in its assessment analysis and monitoring to track progressive improvement and development. 

The project is set to add concrete value to human performance within motorsport and also within any profession that requires a high level of focus and the need to maximise competences to manage nowadays complex and ever fluctuating decision making in operational and strategic processes. 

Follow the developments and features of the program at www.mindup.live . Stay tuned...