Motorsport Industry. Innovation and knowledge sharing across industries
Posted by Riccardo Paterni on 30/09/2016

Motorsport Industry. Innovation and knowledge sharing across industries

The overall Motorsport Industry is increasingly becoming a reference for innovation and knowledge transfer utilised in many other sectors. Organisations such as McLaren Applied Technologies or Williams Advanced Engineering have been developing healthy business through projects related to this emerging field. 

We are currently researching the field, also through our work-in-progress book "Fast Track Innovation. Motorsport and Automotive Management Inspiring Organisational and Process Innovation in Business" and, together with colleagues in the United Kingdom as Dr. Tim Angus Honorary Research Fellow Centre for Business in Society Coventry University,  we are contributing to shape networks of business development within the industry including direct links to relevant international academic institutions.

We have introduced business concepts as ideas relevant to Motorsport Industry within the University of Pisa MBA program through meetings with supercar manufacturer, Luca Mazzanti, Manufacturer of the Mazzanti's Evantra and a presentation by the University of Pisa Formula Student programme. Dr.Angus has also made a presentation at the MBA focusing on the overall global Motorsport Industry with a particular reference to the United Kingdom one. Dr. Angus' presentation has been featured in the Italian edition of (inclusive of PDF slides).

In September 2016 we have made a presentation at Regent's University in London regarding the topic and involving case studies relevant also to Italian Motorsport companies.The title of the presentation was "MOTORSPORT INDUSTRY: DRIVING INNOVATION AND INDUSTRY DIVERSIFICATION" . The link features an introductory article to the presentation as well as  downloadable PDF slides and a relevant article published by the Italian edition of  (inclusive of the PDF slides).

At the link right below an additional article by with Gabriele Testi, journalist, we contributed to write on the Italian edition of by the title "This way McLaren and Williams are innovating the biomedical industry".

Given the presence of these dynamics, we utilise specific knowledge and networks to actively support the business growth of Motorsport Industry's organisations. We implement this through customised approaches to Organisational and International Business Development characterising our overall services.