Blue Ocean shift: more relevant than ever...
Posted by Riccardo Paterni on 04/01/2020

Blue Ocean shift: more relevant than ever...
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In terms of organisational strategy development and execution, Blue Ocean Shift is a 2017 book developed from the previous seminal Blue Ocean research; given the increasing markets complexities it has become more relevant then ever...

( INSEAD Knowledge article ) 

Posted in: Organizational Development & Innovation
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