F1 Logo Rebranding Rationale
Posted by Riccardo Paterni on 26/11/2017

F1 Logo Rebranding Rationale
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The new #Formula1 #logo is part of a very articulated overall #rebranding strategy supposedly targeting in a marked way a new untapped #fanbase that adds to tradition. It is a matter of  #global #demographics as well as #technology ( see for example potential #esports deeper links) #fasttrackbook


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