Motorsport and Generation Z: challenges and opportunities

A recent study has pointed out the challenges that motorsport faces in order to attract Generation Z fans. Such challenges represent an opportunity for change for a projection towards the future of a sport that has driven the ignited the passion of many generations during the last 100 years...

(Motorsport.com Article)

Posted in: Motorsport Industry Motorsport Academy

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Motorsport and Generation Z: challenges and opportunities Posted by Riccardo Paterni on 27/01/2022

Motorsport and Generation Z: challenges and opportunities
Posted by Riccardo Paterni on 27/01/2022